Worldcom EMEA

YA-Corporation Communication Group – Chronicle of May

emea — Tue, 21 May 2013 15:33:21 +0000

Schlumberger

YA-corporation Communication Group took part in “Schlumberger House of Brands” Presentation. YA created a corporative video film telling a story about Schlumberger development in Russia during last 10 years, the history of consolidation of Russian industrial and service companies. Filming lasted 3 weeks and took place in Urals and Western Siberia territories. Moreover agency created design and produced image materials and additional accessories for equipment exhibition used within “Schlumberger House of Brands” Presentation.

Working together

YA-corporation invited by Blumen Group participated in 11th Regional Conference “South East Europe Tourist Market – New Development Opportunities” held on May 15th, 2013 in Belgrade, Serbia. The conference was aimed at encouraging cooperation among the regional countries and identifying the best tourist attractions in Serbia and the region that would be presented to distant tourist markets and attended by over three hundred participants.

Natasa Pavlovic Bujas from Blumen Group moderated a couple of panels and also was a member of professional jury for “BRAND LEADER AWARD 2013’’. Svetlana Malkarova, Deputy Managing Director of YA Corporation, Moscow, Board Member at Worldcom PR Group EMEA and Supervisor of the “Welcome to Russia” project for the Federal Agency for Tourism of the Ministry of Culture of Russian Federation took part in the conference as one of the guest lecturers. She participated in the first and panel “The consequences of rapid globalization in tourist market –“New Age – New Guest” where shared her views on situation in Russian travel market and its prospects with other eminent lecturers and the audience.

YA_Worldcom EMEA_May 2013

Worldcom EMEA

Q1 brings a raft of new clients and projects for Babel

emea — Tue, 21 May 2013 15:19:00 +0000

Almost a year after its launch, Babel continues to gain new clients and projects for the Influence department as well as in the advertising, consultancy, contents and digital fields. The following businesses and institutions, amongst others, have entrusted the Influence team with their programmes since the beginning of the year:

RFF (French railway network) – National Level-Crossing Security Day;
GIE Public Transport: National French Public Transport Day – community management, press and public relations campaign;
Les Bobines (Parisian restaurant and cinema) – press relations;
European Commission Directorate General for Employment, Social Affairs and Inclusion – Europe-wide press monitoring and analysis;
Pasteur Institute – 125 year anniversary campaign;
Janssen pharmaceutical companies – crisis communication and change management;
Pixmania – brand platform consultancy and strategic marketing;
Urbact – training in social web usage and press relations consultancy.

The Babel digital department has meanwhile been entrusted with strategic digital consultancy and the creation of new websites for clients including the National Audio-visual Institute, the office for Geological and Mineral Research, the François Lefebvre Publishing House, Generali, EDF, the Hermés Foundation and Villages Nature (a joint venture between Euro Disney and Pierre & Vacances Center Parcs).

In the advertising field Babel has gained clients such as Time Out Paris, the iconic online listings magazine, Saint Gobain-Isover, world leader in insulation, and Bouygues Immobilier, French leader in real estate promotion. The agency has also launched campaigns for French high-street bank Banque Populaire, Vinci Park and Korian and been entrusted with the annual reports of international health leader Sanofi and the French employment website l’Apec.

About Babel
Babel is a new strategy and communications agency created in June 2012. With over 160 employees, it is the foremost independent agency on the French market. Presided over by Laurent Habib, ex-CEO of Havas France, Babel is managed by ten associates and founders who are all renowned experts in the fields of communication and marketing. Paul Wauters, 11-time Cannes award winner, is the Creative Director.
Babel is an “integrated” agency which aims to simplify its clients’ lives by acting as a partner throughout the ‘value-adding’ chain, from the strategic conception to the deployment of a communications programme. The agency combines all communication and marketing expertise at its highest level (influence, advertising, contents, design, innovation, events and digital) and works with a broad range of brands – from corporate to commercial – in all their areas of expression – from the web to the shop floor. Babel associates strategic consultancy and a team dedicated to product and service innovation with all these areas of expertise and also has a “user intelligence” department within the agency which applies a unique methodology for user studies.

Q1 brings a raft of new clients and projects for Babel

Worldcom EMEA

Worldcom’s newly elected Asia-Pacific Region Board targets accelerated growth this year

emea — Thu, 16 May 2013 09:09:52 +0000

Recruiting New Public Relations and Communications Firms to Expand

Worldcom’s Presence Across the Region

May 16, 2013 – WORLDCOM Public Relations Group (Worldcom), the world’s leading partnership of independently owned public relations firms, announced the election of its Asia-Pacific Region Board of Directors. Mae Maneekulpan, Partner at TQPR Thailand in Bangkok, was elected Chair of the regional board.

Maneekulpan will lead the five-member Asia-Pacific Region Board of leaders from independent public relations and communications firms around the region including Cindy Payne of Asia-Pacific Connections in Singapore as Past Chair and Treasurer, Gina Lee of PRN in Seoul as Recruitment Chair, Niall Dologhan of TQPR Malaysia in Kuala Lumpur as Secretary, and Caren Dunn of Wrights PR in Melbourne as Marketing Chair. Maneekulpan and Payne also serve on Worldcom’s Group Board of Directors.

“This region offers great potential for growth for Worldcom, especially in China and Taiwan,” said Maneekulpan. “As our partners’ clients in the Americas and EMEA require more assistance across Asia-Pacific, we are well poised today to assist them with our existing twelve partners in the region. However, we plan to ramp our recruitment efforts and increase resources to expand our reach further by adding several more leading independent public relations and communications firms. Together, our diverse communications and marketing expertise can meet the needs of clients requiring global reach”.

Worldcom Global Chair, Stephanie Paul, Managing Director, Phillips Group, Brisbane, is confident in the strength of the newly elected Asia-Pacific Region Board and the significant growth potential in the region.

“The Asia-Pacific region continues to be the fastest growing region in the world, averaging 6.3 percent real GDP growth annually over the past five years, while the global economy’s average remains at 3.3 percent,” said Paul.

“With a rapidly growing middle class and changing consumer habits, the Asia-Pacific region is an important region for Worldcom with our 14 offices generating combined billings of US$28 million in 2012,” continued Paul. “I am confident in the Asia-Pacific Region Board’s ability to continue to grow our partnership, ensuring we meet our clients’ needs and capitalize on the increasing demand for our services in the region.”

About the Worldcom Public Relations Group

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 128 offices employing 1,900 staff in 102 markets across six continents. In total, Worldcom partners reported combined revenue of US$343 million last year from 3,286 clients, with almost 80 Worldcom partner firms sharing business referrals across 90 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate.

Contact:

Americas Region: Lauren Peters lauren(at)petersgroupPR.com

Asia Pacific Region: Caren Dunn cdunn(at)wrights.com.au

EMEA Region: Flor Calveiro fcalveiro(at)lfchannel.com

WORLDCOM APR Board Press Release May 16 2013 FINAL

Worldcom EMEA

PRAM has entered into cooperation with Changhong Europe Electric

emea — Tue, 14 May 2013 13:50:37 +0000

Changhong, one of the largest Chinese producer of TVs and consumer electronics, has chosen PRAM Consulting for its external communication in Czech Republic and Slovakia. Changhong European branch office and factory is settled in Czech Nymburk. PRAM provides Changhong with strategic PR consultancy and PR and marketing services since April 1st, 2013.

PRAM has entered into cooperation with Changhong Europe Electric

Worldcom EMEA

Good start for IvRM Communications – the Netherlands

emea — Tue, 14 May 2013 10:56:34 +0000

IvRM made a good start of the year. In the first quarter of 2013 IvRM obtained several new clients and interesting projects. IvRM now provides a wide range of communication services for more than 60 clients in divers branches. New clients are both b2b and b2c companies. IvRM assists them with both strategic, tactical and executive communication questions.

Merger and acquisitions

IvRM has supported the communication strategies of several merger and acquisitions of some of her clients. For example, IvRM assisted in the communication about the take-over of pharmacy chain Mediq by private equity company Advent International. The communication regarding the acquisition of Nefco (a distributor of propane and lpg) by Argos, a big international and independent oil company is also supported by IvRM together with Worldcom partners in Belgium (InstiCOM) and Germany (HBI).

Strategic Communications

IvRM also helps its clients with other strategic communication questions. ProRail, the company that is responsible for the Dutch railway infrastructure is one of them. IvRM will assist ProRail by improving their media strategy. Medische Gegevens, a company which provides IT software for medical data have been assisted with their new corporate positioning. IvRM also expands her activities in the area of crisis communications by working for Schuuring, who builds telecommunications networks. IvRM has written a crisis communications manual for Schuuring and several employees of Schuuring were trained on their key messages during a crisis media training.

Editorial Marketing

One of IvRM’s core services is Editorial Marketing. In the first quarter of 2013, IvRM started with Editorial Marketing for new clients Nedap (a international stock exchanged listed manufacturer of intelligent technological solutions), Cofely Healthcare (provides sustainable technological solutions for hospitals), Higher & Company (Development of HR, leadership and change processes), Tinqwise (online learning solutions), p2 (project management), and JDRF (Juvenile Diabetes Research Foundation).

International clients

IvRM also works together with other WorldCom partners: Together with sister organization InstiCOM in Brussels, Belgium, has IvRM been started with Editorial Marketing for efficiency consultant Newton Europe helps organizations by getting more out of their operational processes and supply chains. IvRM also supports its English WorldCom partner JBP PR with getting media attention for Palletways, one of JBP PR’s clients.

Appealing new projects

Besides working for new clients, IvRM also started working on several new projects for existing clients. One of them is a sponsor activation campaign for Argos Energies. This campaign aims at making the sponsoring activities more part of the corporate positioning strategy.
More information
For more information about these clients or projects, please e-mail Lavina Jamanica or Suzanne van Leeuwen or call at +31 35 692 69 43.

Press release new clients Q1 2013 – IvRM

Worldcom EMEA

Blumen Group – Worldcom’s partner in Serbia

emea — Tue, 14 May 2013 10:09:15 +0000

Blumen Group, integrated communications agency based in Belgrade, Serbia, is one of the newest Worldcom PR Group partners in EMEA.

“We will do our best to be responsible and innovative, not only in terms of building relationships with our partners, but also by creating many benefits for the network’s clients. We have more than 20 years of experience in business and communications, we have very good reputation not only in Serbia, but also in other countries in the Balkan region and we have long terms partnerships and steady network consisted of agencies and communication professionals throughout the Balkan region”.

Nataša Pavlovic Bujas, Managing Director at Blumen Group

Worldcom EMEA

2013 Global & Local Marketing Guide for CMOs

emea — Thu, 02 May 2013 08:11:41 +0000

Chief marketing officers (CMOs) are always looking for ways to expand their companies’ brands through marketing and public relations (PR) communication efforts, including in new and unfamiliar areas. How does one successfully pursue marketing and PR opportunities in foreign countries and industries? Our latest, free e-book features a variety of different insights from 40 Worldcom partners across more than 15 countries addressing this topic. We, much like CMOs, are in the business of building relationships and as global markets expand, CMOs are focusing on connecting on a more local level.

Participating partners took a 10-question survey that looked at key PR and marketing trends. Among some of the questions:

What communication content do you most often create for your key audiences?
Is social media outreach a top priority for you and your clients?
How would you advise a CMO or marketing leader to begin building relationships with key audiences?

In addition, many partners submitted specific data about their country, city, state and/or industry that addressed the following topics:

Health of the economy
Marketing environment
State of earned media
Significant online influencers

Download your free copy and find out everything that our partners had to say! Also, check out our special section about 10 questions that CMOs should consider before pursuing global marketing and PR campaigns.

Download your free e-book today!

Worldcom EMEA

Kaizo wins European PR remit for Sharp Electronics

emea — Wed, 17 Apr 2013 13:33:40 +0000

Kaizo and Worldcom hired to revitalise brand of new European organisation across all business domains; from TVs to Document Solutions

Kaizo has been hired by Sharp Electronics (Europe), the European subsidiary of Japan’s Sharp Corporation, the world-leading inventor and manufacturer of audio-visual, communication, health, environmental and information products and core technologies to revitalise the brand across Europe.

Leading its Worldcom partners, Kaizo will be working with Sharp to articulate the new vision in Europe following its transformation from a country led organisation to one European sales led business, as well as supporting launches for innovative products. The account will be led by Rhodri Harries MD of Kaizo and Steph MacLeod Director of Kaizo.

Ingrid Helderman, recently promoted to Manager Corporate Communications for Sharp Electronics (Europe), said:

“At Sharp, we have always prided ourselves on amazing technology and world leading innovation. We’re excited to be taking a proactive new European PR approach, one which matches a new dynamic vision for one European business. Our aim is to communicate with one consistent voice, whilst maintaining a personal touch at a local level.”

Rhodri Harries MD of Kaizo:

“This is a dream win for us as Sharp is one of the most underappreciated innovators and a brand that many of us hold a personal emotional attachment to from the past. We have big ambitions to support the business across its sectors, to excite customers about the technology, the innovations, the products and the applications. Despite their size globally and their heritage, we see Sharp very much as a challenger brand today, so will be developing campaigns with this in mind. We are delighted to beat off stiff competition from global networks for this brief.”

The brief covers European strategy and content development as well as local market campaigns in UK, Germany, France, Spain, Benelux and Nordics, with Worldcom Partners; HBI (Germany), Yucatan (France), LF Channel (Spain), Wisse (Netherlands) and Oxenstierna & Partners (Stockholm) working with Kaizo.

Sharp Europe operates as one European business with a number of domains. These include Consumer Electronics, Home Appliances, Visual Solutions, Document Solutions and Solar. The brief will cover all the domains to include a broad range of products; from Europe’s leading large screen LCD TV brand Aquos, to its extensive selection of professional LCD monitors and integrated software solutions, its microwaves and steam cookers, air purification systems and refrigerators, to its comprehensive portfolio of award-winning document management solutions and hardware.

Worldcom EMEA

YA-Corporation Communication Group / Russian Federation enlarging success in 2013

emea — Wed, 03 Apr 2013 06:43:20 +0000

YA-corporation Communication Group continues to increase number of clients in 2013. Two new customers have been added to agency’s client portfolio. YA has started to carry out domestic and international projects for Federal Agency for Tourism of the Russian Federation (Travel and tourism sector) and provide PR support service for Insight Technology Solutions (IT sector).

Welcome to Russia! – 2013

Strategic Communication, affiliate of YA-Corporation, started working with Federal Agency for Tourism of the Russian Federation in December 2012 when 3-day workshop for regional touristic administration officials on Tourist product promotion issues was held. In 2013 YA continues promoting Russian regions’ tourist product by carrying out “Welcome to Russia!” cultural and tourist forums in EMEA countries (Latvia and Germany).

YA supporting cultural links

In 2013 Strategic Communication organizes a line of cultural performances in Paris, France and London, the UK for the Ministry of Culture of the Russian Federation. These events take place in honor of 400-year anniversary of the House of Romanov.

Extending IT experience

A line of YA-Corporation’s clients in IT sector was made longer in the first quarter of 2013 by Insight Technology Solutions, Microsoft’s number 1 global LAR (large account reseller). YA organized for Insight a business meeting with participation of media representatives. Within the event company presented itself and established new business links.

Today YA is going to provide PR and GR services for SIVECO Romania, European software developer (well-known for eEducation, eCustoms and other IT-solutions).

YA News 1st quater 2013

Worldcom EMEA

A free glossary of over 350 global PR & Marketing terms

emea — Thu, 07 Feb 2013 11:06:22 +0000

Since 1988, Worldcom Public Relations Group has been the world’s leading partnership of global public relations firms, with more offices in more cities and countries than any multinational firm. As the field explodes internationally, there is a growing need for a central reference point that defines global public relations industry terms. With this in mind, we have created the Worldcom International Public Relations Glossary.

The glossary contains over 350 terms submitted by Worldcom partners from across the globe. Submissions include the basic communications language, latest media terminology and industry jargon commonly used among public relations professionals. We hope that the glossary will serve as a source of education for international PR professionals as well as their clients, prospects, employees and anyone interested in global marketing trends.

In keeping with this idea, we have consolidated the terms into an E-Book format that allows for easy sharing and access. Worldcom_Glossary_1st_edition, download your free copy today!

Did we miss something? Submit additional terms and definitions by sending us a message via Facebook. Click here to start!

Worldcom EMEA