How We Work

Expertise

Worldcom PR Group EMEA PR agencies have a strong expertise in a broad variety of industries, including consumer goods, food & beverage, healthcare, technology, telecommunications, finance and public affairs. The region includes innovative PR firms specializing in building advocates and influence through word-of-mouth in new media, firms that offer unparalleled investor and corporate relations expertise, and those that are masters of the traditional media.

Philosophy

Frequent in-person meetings allow partners to know each other well, exchange best practices, explore new media tools and strengthen our expertise. They grow and share through our bi-annual peer reviews of each other’s management practices. The network and communication structure ensures ambitious and high quality standards, synergy of messaging and an optimized budget for the client.

Vision

The Worldcom Public Relations Group is a professional network of rigorously chosen independent public relations and integrated communications agencies. All our partners have a combination of deep industry expertise and extensive local market knowledge. It is this combination – along with adherence to stringent quality standards – that enables them to achieve demonstrable results for their clients.

Quality standards and best practices

  • All partner businesses must meet requirements on minimum size, minimum revenue and length of existence
  • Established policies and protocols for interaction, including rules of engagement, requests for assistance and best practices
  • Comprehensive “Worldcom University” staff development program
  • Bi-annual quality assessment by peers
  • Delegates from each office meet face-to-face twice-yearly to share experience and best practices
  • Specialized expertise practice groups

Worldcom at a Glance

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 110 offices in 95 markets, across six continents. Established in 1988, it was formed so the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications — wherever in the world a client needs support. Partners serve national, international and multi-national clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate. Worldcom is led by a Group Board and three Regional Boards in the Americas, Europe/Middle East/Africa (EMEA) and Asia Pacific (AP). Worldcom partner firms occupy leadership positions in the world’s major public relations professional organizations and business communities. Worldcom firms, with a total of 2,000 employees, have combined revenues of $227.5 million.