Spotlight
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Worldcom PR Group counts with specific programs focused on young professionals, managed by the Worldcom Future Generation Group, giving them an opportunity to exchange experiences and lead initiatives related to 2.0 in their respective agencies. Recently, Eszter Szalkai from the Hungarian agency PROBAKO has been working at HBI, German agency based in Munich, for two weeks. Eszter's conclusions are the following: "The program is not only useful for learning from foreign PR specialists, getting an insight into the media landscape they are working in and exchanging ideas with them, but it is also a good opportunity for building a stronger connection with other member agencies".