PR Campaign: Association for Protection of Polish Enterprises

Description of the project:

Glaubicz Garwoliriska Consultants supported communication activities for Association for Protection of Polish Enterprises (SnrOPP) directed to target groups and the public opinion. GGC’s activities for SnrOPP were Public Relations and Public Affairs.

The challenge it represented:

The issue of currency options was widely commented by Polish media and politicians. Entrepreneurs who conclude agreements were denounced and compared to gamblers.
The GGC’s task was to present the perspective of the entrepreneurs to the media,
decision – makers and the public opinion

The Solution:

• coordinating activities, including constant legislative monitoring, meeting
  with representatives of Polish Financial Supervision Authority (KNF), meetings with members of the parliament and other decision makers;
• cooperation with various groups of parliamentarians (PO, PiS, PLS, SLD);
• cooperation with key economic journalists;
• creating an appropriate communication materials directed to the public opinion/target groups of the Association.

The Results:

• publicizing problem of the options and making a public debate (publicists, journalists, analysts, politicians);
• educating of the public opinion – increase the number of reliable publications
  on currency options and the issue of toxic derivatives
• gaining several hundred members for the Association
• Meeting of representatives of the Association with the politicians during the Public Finance Committee meeting

The Worldcom PR Group agencies advising this account: Glaubicz Garwolińska Consultants www.glaubicz.pl