Challenge
Awareness of the Amplifon name and range must be improved among the target groups and stakeholders. Amplifon must be profiled as a high-quality market leader among all relevant target groups. The communications department must be supported in boosting the Amplifon brand name and improving awareness of the services and products offered.
Strategy and Action
Amplifon is profiled as an authority and a knowledge leader, with a distinctive view on (social) developments. The Amplifon brand name is boosted by approaching the media in a structured way with distinctive views. The Amplifon marketing campaigns and products are translated into mediagenic messages for the relevant media. Editorial marketing is used to bring the messages to the attention of editors.
Results
Partly thanks to structural press attention in the relevant media, awareness of the Amplifon name and range has been raised among the target groups.
The Worldcom PR Group agencies advising this account are:
On May 31st 2009 the public sector client the European Commission launched the second phase of its “HELP – For ...