A network success: Upon the PR-campaign completion, the JSC «Seventh Continent» was elected a winner of National Annual contest «Elite of stock market — 2004» in category «Best IPO project», and the YA Corporation, the only Russian PR agency, was awarded with the highest professional IPRA “Golden Award” in category «Financial and Investor relations».
The Solution: In-depth analytical work precipitated the project implementation. The preparatory efforts covered analysis of media coverage of key largest retail networks (Paterson, Perekrestok. Seventh Continent, Kopeika, Pyaterochka, METRO, Ramstore,MosMart, Auchan) over the last three years. In-depth research of legislature and regulatory bodies activities was carried out as well. The research summing up resulted in plan of GR (Government Relations) and PR-support for the “Seventh Continent”. For better coordination and media performance special media training for top management was arranged. A special advisory program with recommendations for company’s speakers, based on media analysis, was drawn up. Full scale information support campaign was brought about. All activities were monitored and analytical overview reports were submitted.
The Results: Establishment of friendly partnership relations of JSC “Seventh Continent’ with target audiences, creation of comfortable information environment, arrangement of demand surplus over the stocks proposal of the JSC “Seventh Continent” shares for high demand thus securing the company’s capitalization.
The Worldcom PR Group agency advising this account:
YA Corporation Communication Group, Russia (www.yacorporation.ru)
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