PR Campaign: Probako Communications / Crisis Communications Hegyalja Fesztivál

Challange

A young male was seriously injured in a bunjee-jumping tragedy at 2010 Hegyalja Fesztivál inTokaj-Rakamaz.

Strategy & Action

Probako Communications had to manage the crisis situation by controlling the location of the tragedy – with the police, instant press release about the situation, one-to-one communication to the most significant journalists, monitoring media – reacting to false information

Results

  • We were able to block the distribution of false info pieces
  • We were able to separate this tragedy from the Hegyalja Fesztivál brand.

The Worldcom PR Group agency advising this account is:

Próbakő Communications, Hungary (www.probako.hu)