Challenge
Genertel as a direct insurance company wanted to stand out of the crowd during the busy autumn period (MTPL communications)
Strategy & Action
The task was to demonstrate the availability of the company, demonstrate its commitment to road safety and get presence in automotive media.
The first winter tyre test in Hungary
- Transparent, media-friendly
- Approved devices and methodology
- No affiliation with any tyre manufacturer
Results
Media interest beyond expectations:
- Not only automotive press,
- But general media interested; online and radio dominated clippings
- Genertel has become a winter driving expert
Extensive social media usage:
- Video results on YouTube
- Results could also be embedded via Scribd
The Worldcom PR Group agency advising this account is:
Próbakő Communications, Hungary (www.probako.hu)
Challenge
This public relations campaign includes the publication of a corporate magazine distributed to Simac Technik partners. The objective is to ...