PR Campaign: Probako Communications/ Knorr – “Every meal is an opportunity”

Challenge

Knorr conducted a research in 17 countries with 6500 participants about joint meals. The task was to raise the attention to the importance of having meals together.

Strategy & Action

  • Popularized the research results with own expert and celebrity team
  • Exclusive press conference, story-generating, organising interviews
  • Conducting a competition for journalists
  • Organising Forum campaign

Results

  • 163 coverages: 28 print, 73 online, 6 TV, 56 radio
  • 46 applications for the competition organised for journalists
  • 10 day long forum campaign: 2687 viewers and 173 comments

The Worldcom PR Group agency advising this account is:

Próbakő Communications, Hungary (www.probako.hu)