Initial situation
Twelve districts in the northeast of Slovenia obtained co-financing from the European Cohesion Fund and the Republic of Slovenia to modernize the public water system. European directives state that the public must be informed about the project. The communications project, which we were awarded through a public tender, will last a year and a half.
The Solution
PR activities:
- Publishing a website (http://www.nasavoda.si/)
- An introductory press conference presenting the project
- A presentational brochure for all households in the areas included in the project
- Billboards
- Public relations pieces in local media
To date, we’ve published the project website and held the introductory press conference, which also featured a contract signing with the construction companies that will carry out the project. The remaining activities have yet to be conducted.
The Results
The introductory press conference was well-attended. The most important local and national media representatives were invited. The project has generated a great deal of interest at the national television broadcaster, who prepared two detailed, three-minute pieces on the project.
The Worldcom PR Group agencies advising this account are:
Di@log co, Slovenia, www.dialog-si.net
A network success: Upon the PR-campaign completion, the JSC «Seventh Continent» was elected a winner of National Annual contest «Elite ...