Description of the project:
GGC was responsible for the assuring of crisis communication during a merger of the 2nd and the 4th largest pharmaceutical distributor in Poland. The newly created entity has currently a turnover of 6,5 billion zloty.
The challenge it represented:
Providing a friendly environment for the project among investors on the WSE, among employees and business partners (pharmaceutical manufacturers). GGC also created the image of the merger as a connection of two companies rather than a transfer.
The Solution:
- Direct and profiled communication with target Group
- Press conferences, interviews about friendship among the owners
- Clear and comprehensible presentation of the strategy in the influential environment
- Open and active communication to the investors
The Results:
- Supporting the process of creating one of the 30 largest companies in Poland, quoted on the WSE
- Ensuring effective internal communication in the companies
- Very positive reception of the transaction in the media
The Worldcom PR Group agencies advising this account: Glaubicz Garwolińska Consultants www.glaubicz.pl
Challenged
The negative image of factoring and trade financing must be changed. The image of trade financing as a last resort ...