Challenge
Towers Watson must be profiled as an authority and knowledge leader in the field of human resources, financial advice and risk advice. Name awareness must be raised and content positioning must be improved.
Strategy and Action
Clear, comprehensible core messages were formulated with Towers Watson in the course of a message development session. In terms of content Towers Watson has been positioned as a knowledge leader by continuously presenting distinctive views on trends and developments via the media.
Results
Name awareness and content positioning have been improved through structural press attention, with the desired message in the relevant media.
The Worldcom PR Group agencies advising this account are:
Initial situation
The key challenge facing the global automotive industry is how to create an automobile that would be reasonably priced, ...