Initial situation:
Air Products (NYSE:APD) serves customers in industrial, energy, technology and healthcare markets worldwide with a portfolio of atmospheric gases, process and specialty gases, performance materials, and equipment and services.
The last years we have been working on many projects for Air Products. Our agency is handling full service PR for the Benelux. For activities in Belgium we work with InstiCom, our Brussels partner agency.
Recently we were asked to help with the opening of the Air Products hydrogen plant in the Rotterdam area.
The Solution
We worked together with Air Products UK and the Rotterdam plant management for the event planning.
The Results
The Dutch Minister of Economic Affairs opened the plant. Apart from a successful event we got a lot op press coverage, especially in the top economic and financial media.
The Worldcom PR Group agencies advising this account are:
Wisse Kommunikatie the Netherlands
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The PR task was raising ...